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Selling and promoting your products on
myspace
By
Stian Cantona Farovig
Many people have
the impression that such sites are for teenagers and fun only.
And yes, there are millions of teens on myspace. But there are also all
other kinds of humans and interests represented. It is a «mini» world and
whatever you are selling, there will be thousands of potential customers on
myspace. It can serve to aid the knowledge of your business website and/or
product(s).
The first thing you should do is to register on myspace and put an effort in
making a really good profile. The registration is free and simple. All you
need is a valid e-mail address and some spare time. You need to fill out all
details and make your site look attractive. You should also consider
changing your profiles design to give it a more personal look. Include
photos and business logos. It will not hurt the case if the photos are a
little attractive and nice. Face it. A bald 50-year-old salesman is not
attracting customers to your page. Sorry! On the other hand, a young,
half-naked woman in your profile photo will not attract the right people if
you are selling stamps. So think it through and try out a few alternatives
on your friends for different opinions.
Do NOT overdo it with colours and flashing banners as it will make your site
look messy and it will distract viewers from your content.
Make your profile exciting, interesting and easy on the eye. That will
increase your chances on making a successful and large «friends-list»
If you do not know anything about designing sites and coding then there are
loads of free sites on the net that will guide you through the process. A
quick google search will help you find those sites.
You should also keep in mind that myspace have strict commercial rules. They
will not tolerate active use of advertising and they will ban you for life
if you get caught.
Therefore, although very effective, you should be very careful with fancy
links and advertising.
There are however ways to avoid the strict non-commercials rules if you want
to promote a product.
As mentioned earlier, it is very important to make an exciting profile-site.
When your site is ready, you should start looking for «friends» to add. You
should search by very strict definitions and only add persons inside your
business «niche» That way all your «friends» will be potential customers and
the risk of being reported will be much smaller. Spamming is illegal at
myspace, and adding and sending out mails to all kinds of people will get
you banned.
Once you have gathered a few «friends» you can start taking advantage of the
free commercial opportunity you now have.
Bulletins (will be seen by all friends in your list) is a great way to
spread the word easily.
Blogging is another important way to advertise. You should write in your
blogg at least twice a week and you should write about topics where you can
use links to your sites and products. However, try to make the blog
interesting and funny as well. That will attract more readers.
It is very important to maintain your profile, site and blog at all times.
Never let it get outdated or old. «Dead» links are also a big no-no. That
would be crucial for your business.
I would also strongly recommend browsing through all the groups on myspace
that could be within your «niche». Here there can be thousands of potential
buyers. Add yourself to the most interesting groups. However, remember to be
careful with mass posting of mails and ads as it is illegal. Try adding them
as friends instead.
You should also take the time to answer all questions that you may get and
on a regular basis make comments to your «friends». That will maintain the
conversation between you and you avoid being seen as a «professional
advertiser». That would certainly give you a bad reputation.
If you follow these simple rules, you will soon see that a tidy site, a good
reputation and some hard work will start to pay off. The word of mouth will
help you further if you have happy «friends».
You now have a group of people, small or large (depending on your product
and the effort you have put in), that are interested in your products and
you have easy access to free advertising towards them.
This article is written by Stian Cantona Farovig, a 30-year-old commercial
adviser. He can be found on
http://www.psreturn.com/
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